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From Tide to Thread: The Birth of Saltwater Assassin Clothing.

From Tide to Thread: The Birth of Saltwater Assassin Clothing.

May 28, 2025

Worn by Legends: The Beginning of Saltwater Assassin

Kia ora and welcome — I’m Lee, the founder and creator of Saltwater Assassin. This brand was born from something real — a lifelong obsession with the ocean. whether it be fishing, surfing, diving, I love it all. I've always loved the untamed freedom that comes with being out on the ocean.

It isn’t about just being on the water — it’s about belonging to it. The ocean doesn’t care who you are, and that’s exactly why it pulls you in. It tests you, shapes you, and keeps calling you back. 

Saltwater Assassin is my way of turning that passion into something you can wear — a clothing brand made for those who live for the sea, forged in salt, and raised by the tides. Whether you're chasing snapper in the shallows, kingies off the coast or just repping your love for the ocean, this gear is for you.

Thank you for being here from the start. This is just the beginning of something great.

Stay salty,
Lee

Lee Kennedy